We're partnering with radio and TV station owners and operators who wish to use Non Traditional Revenue (NTR) programs to tap into the lucrative online dating business. The radio and TV stations drive their single listeners to MyCountryMatch.com and CoolIntros.com and we handle the rest. In exchange for advertising, we share a percentage of the revenue from the site within the market you serve.

Here is a quick overview of the program...

Example, our dating site : MyCountryMatch.com

Theme: Down-to-earth single people.  Nice People.  People who enjoy the Country Life.

This site was launched in December 2003.  Since the launch we have worked hard to create a truly unique online dating community.  Consider these facts:

• All of our members pledge they are single.  Did you know that many of the well known, national online dating sites are filled with "Married but looking" adults?  At MyCountryMatch.com we screen all of our members, which has allowed us to create a unique online dating site filled with true down-to-earth single people.

• This is a site you can be proud of.  No adult content, no games.  Just nice people looking to meet other nice people.

• The main theme of the site is "Down-to-earth Single People".  This is a message a lot of single people can "relate" to.  In addition, we also have secondary branding around the terms: "Singles who enjoy the Country Life", "Singles who enjoy Country Music".  We've tested our advertising on Adult Contemporary, Classic Rock, All Talk/News as well as Country Music.

• We currently have thousands of members on MyCountryMatch.  Here are the demographics:

  • Ages 18 to 82, with the majority aged 30 to 55

  • 53% are men, 47% women

  • 7% of our growth each month are from friends telling their friends.

Revenue sharing with radio and TV stations --How it works:

Most radio and TV stations have unsold inventory each day.  We've been working with radio and TV stations to help them convert some of this unsold inventory into "recurring" revenue that continues long after the initial sale.  Now, radio and TV stations can participate in the explosive growth in online dating, by partnering with MyCountryMatch.com.

We actually "partner" with the radio and TV stations.  This is a true partnership.  You'll receive 50% of all of the revenue generated within zip code your station serves.  You will receive the revenue for the initial sign-up and all renewals.  The average MyCountryMatch.com subscription lasts 6 months.  Some shorter, some longer.  Plus, it isn't unusual for someone to join, quit and return two months later.  Since we pay our royalties based on zip code, you'll always assured of receiving the commission.

Your revenue checks grow over time.  Tap into the compounding revenue model.

Because you earn your commission on the initial sign-up and monthly subscription renewals, your partnership revenue compounds each month.  Look at the chart below as an example:

Subscriptions are sold at $24.95/month, or $49.95 for three months with an automatic renewal at $15.95/month.  We seed each new market with the first 100 subscriptions sold at a low price of $9.95/month to get the local community buzzing.  These first 100 subscriptions often tell their friends and co-workers about MyCountryMatch, so you benefit from the word-of-mouth advertising.  Remember, with our program you receive payment for anyone in your market, regardless if they heard about us from you or not!  Our "blended" subscription revenue is $12.15 per subscription, per month.  Your profit will average around $6.07 per subscriber, per month.  Of course, the actual number of subscribers will vary, based on your market, reach and the number of spots you allocate to this program.  If a lot of people purchase the 3-month option, you may see a fluctuation in your commission amounts, which would result in a higher per subscription average.  The number of "New Members" in the chart are for illustration purposes only.  Your numbers will vary greatly depending on your market and the exposure you give to the site.  Think of your market and then think about the number of single people you can reach in your market.  Include MyCountryMatch.com in your locally produced morning or afternoon drive times and your numbers will skyrocket, add another zero to these numbers!  You should plan on committing to the program for six month, as it takes six months to establish MyCountryMatch.com as a trusted, "local brand" to your listeners.

No long term contracts!

Even though we recommend you commit for a six-month trial there is no long term contact to sign.  We will guarantee you exclusive rights in your market for as long as you run a minimum of 25 spots a week and generate a minimum of $1,000.00 in gross subscriptions a month.  If you're not getting the ROI you need, no worries.  You can decide to stop at any time.  We'll continue to pay your commissions for 30-days following your termination notice.

Why Partner with a new online dating site, like MyCountryMatch.com?

First, MyCountryMatch.com is a site you can be proud to partner with.  Associating yourself with singles looking for other nice singles is positive across all radio formats.  Second, because MyCountryMatch.com is new and unknown in your market, you'll get the benefit of maximizing your chances for profit because you don't have to worry about advertising to people who are already using the site.  Everyone in your market is a potential new membership.  And since many single adults now join multiple dating sites, the advertising being done by eHarmony.com and Match.com actually help drive business to MyCountryMatch.com.  Third, using our media package, your message will be about local online dating.  In as little as 90 days, using our media kit, MyCountryMatch.com will be known as "the #1 online dating site, in your city".  Singles have a lot of choices today, but one thing they always ask is "which site has the most singles in my city?".  This is where our program really succeeds!  Finally, as long as you keep promoting MyCountryMatch.com in your unsold inventory slots, even 10 second weather and traffic sponsorships, your business will continue to grow each month, because you're paid on all recurring subscriptions.  The beauty with this model is, you can chart it!

We do most of the work, you just place the ads!

We have national ads you can place on your station today.  We'll also take care of all of the production to supply you local, branded, targeted ads.  Finally, we can supply you with 11 different tracks of our MyCountryMatch.com Jingle.  These tracks are organized in different categories - Full Sing, Front Sing, Tag Sing, Donut and Track Only.  We'll supply these tracks in :15, :30 and :60 segments and include our "Radio & TV Marketing Guide" which gives you several suggested scripts for each track.  You just take our jingle and the Radio Marketing Guide and hand it to your production staff and you have perfect, custom and target ads ready in less than 1 hour.  Our creative team will also come up with new concepts, scripts or production materials every 60 days, or as you require.  Our staff is an extension to your staff, if you don't have the manpower, or just want us to do it for you, we'll jump in and get you the materials you need.

Monthly detailed reports

By the 5th of each month we email you a detailed billing report for your market, indicating your commission. You simply supply us with your invoice number and we send you your monthly royalty payment. In most cases, you'll get your check my the 20th of the month. That's right, we pay in 20 days!

Seeking Great Partnerships.

We're looking for partners who are interested in tapping into the $600 million dollar online dating matchmaking business.  By partnering with MyCountryMatch.com you'll maximize your earnings on each subscription, while providing a valuable service to your single listeners.  It is not uncommon for our radio and TV station partners to receive calls from single people thanking them for turning them on to MyCountryMatch.com.

For our free guide:

"MyCountryMatch.com Radio Marketing Guide & Scripts"

Please use our contact us form and one of our business development managers will contact you.  If you wish, you can also call our business development office at 866-622-8514.